Exhibition Introduction
What is the Guangzhou Custom Home Furnishings Exhibition?
The China Guangzhou Custom Home Furnishings Exhibition (CCHF), founded in 2011, is a benchmark trade show and core industry service platform for China’s custom home furnishings sector. Held 27–30 March each year at the Poly World Trade Center Expo in Guangzhou, it spans about 100,000 ㎡ and covers the full whole-house customization value chain — cabinets, wardrobes, wooden doors and wall panels.
Key Takeaways
- Founded in 2011, a benchmark exhibition for the custom home furnishing industry
- Exhibition period: 4 days, exhibition area of about 100,000 m², with 7 major halls
- 1,000+ exhibiting brands, 350,000+ professional visitors each year
- Professional visitors account for over 90%, covering distributors, decoration companies, designers, and overseas buyers.
Exhibition Positioning
Global Custom Home Furnishings Industry Exhibition & Trade Center
About the Exhibition
Founded in 2011, the China Guangzhou Custom Home Furnishings Exhibition (CCHF) has been successfully held for 15 editions. It is a nationwide professional mega-exhibition and core industry service platform that focuses vertically on the custom home furnishing industry. With an exhibition area of more than 100,000 square meters, the show brings together nearly 800 representative industry brands and attracts over 350,000 professional visits from around the world each year. Among them, high-quality and precisely targeted visitors—including distributors, furniture factories, decoration companies, designers, and overseas buyers—account for more than 90%, building an efficient bridge between exhibitors and buyers.
Upholding a professional core, the exhibition closely follows national policy directions, deeply focuses on industry trends and the evolution of market demand, and continuously innovates its exhibit themes and upgrades its operational services, comprehensively presenting cutting-edge technologies, innovative products, and new business models in the custom home furnishing industry.
While leading industry trends, the exhibition consistently strengthens its core value of "resource connection and business cooperation." In recent years, it has focused on high-value channels, connecting premium distributors, decoration companies, designer communities, and overseas market channels, and precisely organizing a series of activities such as high-quality buyer delegations and dedicated resource matchmaking sessions. This significantly improves the efficiency of business matching, broadens cooperation paths and activates growth momentum for exhibitors, and supports the high-quality development of the custom home furnishing industry.
Exhibit Categories
Covering the core elements of the entire custom home furnishing industry chain: Whole-house customization, whole-home customization, light high-end customization, high-end customization, all-aluminum customization, stainless steel customization, doors, walls and cabinets, panels, door panels, hardware fittings, surfacing materials, machinery and equipment, design and production software, lighting, illumination, adhesives, smart home, soft furnishings, etc.
Exhibition Highlights
Highlight 1: Gathering the Entire Industry Chain to Lead the Year's New Industry Direction
As a heavyweight annual kick-off event for custom home furnishing, the exhibition brings together 800+ high-quality exhibitors across the entire industry chain and presents 10,000+ innovative products and implemented cases. It covers whole-house and whole-home customization, light high-end customization, raw and auxiliary materials, hardware fittings, intelligent production equipment, and digital software, connecting the upstream and downstream home furnishing ecosystem and comprehensively showcasing the year's achievements in design innovation and intelligent manufacturing upgrades.
Highlight 2: Deepening the Light High-End Customization Track to Activate the Vitality of the High-End Customization Industry
As a core display and exchange platform for China's light high-end and high-end customization sectors, the exhibition continuously gathers high-end customization brands nationwide as well as high-end supporting supply chain enterprises in hardware, surfacing, storage, and intelligent solutions. It brings together industry benchmarks and emerging brands on the same stage, presenting innovative explorations in product R&D, spatial aesthetics, and lifestyle creation, and fully demonstrating the development potential and industry vitality of the light high-end customization track.
Highlight 3: Focusing on Turnkey Customization to Empower Integrated Spatial Upgrades
Responding to the trend of home consumption upgrading from single-product purchasing to overall living experience, the exhibition sets up a dedicated [Turnkey Customization Zone], gathering ecosystem brands in turnkey customization, soft furnishings, home appliances, and more. Using real-life living scenarios as a carrier, it showcases integrated spatial solutions covering whole-house design, integrated product selection, and unified delivery, providing a precise matchmaking and industry empowerment window for home furnishing enterprises and distributors transitioning to the turnkey track.
Highlight 4: Deepening Mature Tracks to Tap New Blue Oceans in Renovation and Senior-Friendly Living
Based on the demand of the home furnishing stock market, the exhibition creates a large-scale [Renovation Demonstration Zone], centrally showcasing innovative models and supporting products for partial renovation and full-home renewal. It also specially creates a smart senior-friendly home ecosystem zone, using smart technology and humanized design to create senior-friendly living solutions, and through dedicated industry summits empowers enterprises to seize the trillion-yuan market opportunities in renovation and senior-friendly living.
Highlight 5: Improving the Turnkey and Senior-Friendly Ecosystem to Connect the Integrated Customization and Decoration Chain
Focusing on the development trend of the turnkey decoration industry, the exhibition creates a [Turnkey & Senior-Friendly Demonstration Zone], integrating industry chain resources and centrally presenting turnkey supply chains, home aging-friendly products, and elderly care solutions. Through diverse activities such as themed forums, investment matchmaking, and expert Q&A, it integrates upstream and downstream turnkey resources and helps the industry achieve standardized and efficient turnkey implementation.
Highlight 6: Iterating Materials and Craftsmanship to Empower Digital Industry Upgrades
The exhibition gathers innovative materials such as new eco-friendly substrates, distinctive surfacing, and precision hardware, showcasing cutting-edge craftsmanship and aesthetic application results. It opens [Waterborne Coating Customization & Supply Chain Zone], [Metal Customization Zone], and more, promoting industrialized green coating solutions. At the same time, it displays full-process digital production, intelligent equipment, and design order-splitting systems for home furnishing, driving the transformation and upgrade of intelligent manufacturing in the industry.
Highlight 7: Connecting Global Markets to Embark on a New Journey of Industry Going Global
Rooted in China and oriented toward the world, the exhibition focuses on core overseas markets such as the Middle East, Southeast Asia, and Russia, and deeply interprets regional home furnishing industry trends and going-global strategies. Through activities such as overseas expansion industry conferences, precise business matchmaking, and overseas buyer exchanges, it builds an international matchmaking platform, helping home furnishing brands expand overseas sales channels and enhance international influence.