China's customized home furnishing model is accelerating its global expansion. Leading service models, efficient production and a mature, high-quality supply chain are attracting the attention of a growing number of overseas merchants.
The 15th China(Guangzhou)Custom Home Furnishing &Light Luxury Custom Exhibition was successfully held from March 27 to 30 at the Guangzhou PWTC. As a core global trading and exhibition platform for custom home furnishing, the event featured a strong lineup of exhibiting brands and cutting-edge products, attracting a total of 319,802 professional visitors from around the world. Distributors, manufacturers, buyers, home decoration companies, and designers gathered together to explore new opportunities in the industry.
1、Growing International Network, Over 8,600 Overseas Buyers
The international results of this year's exhibition are impressive, with a total of 8,604 overseas buyers - a year-on-year increase of 111.82%. Merchants from more than 30 countries and regions attended the event,including Malaysia, Indonesia, South Korea, Russia,Singapore, Vietnam, Saudi Arabia, India, Australia,Germany, Italy, the United States, and others. The"international circle of friends" of the China(Guangzhou)Custom Home Furnishing & Light Luxury Custom Exhibition continues to expand.
Overseas visitors include creative professionals such as designers and architects, as well as industry chain players like furniture manufacturers, distributors, and traders, plus bulk project buyers from hotels, resorts,apartments, offices, and more. They focus particularly on custom products, whole-home solutions, and supply chain accessories, highly recognizing the product quality and manufacturing craftsmanship of China's customized home furnishing industry, while also bringing diverse market demands from around the world.
Malaysian merchant pointed out that, leveraging geographical and trade advantages, the home furnishing industries of China and Malaysia share a solid foundation for cooperation. This exhibition has built an efficient bridge for dialogue between the two sides.They look forward to deepening supply chain collaboration with Chinese customized home furnishing enterprises, expanding two-way trade channels, and exploring more growth points for cooperation.
Vietnamese merchant shared that they discovered many trade and development opportunities at this exhibition. As an emerging market neighboring China, Vietnam holds huge growth potential in the coming years.Chinese customized home furnishing companies have reliable quality and stable processing capabilities. If they wish to enter the Vietnamese market, the merchant highly hopes that these companies can establish clear brand positioning, develop pricing policies suitable for the Vietnamese market, and follow the principle of mutual benefit and win-win cooperation, so that both sides can work together in a better way.
Russian merchants regarded the exhibition, the Going Global Summit, and the exclusive matchmaking event for international buyers as professional platforms for promoting international exchanges and expanding business. They stated that they would stay in touch with all the Chinese companies they met at the exhibition.They believe that Chinese companies have not only high-quality production capabilities but are also professional and reliable, making them ideal partners.
Thai merchant pointed out that Thailand is currently in acritical period of tourism recovery and infrastructure renewal, with strong demand for high-quality customized home furnishing products for hotels,resorts, apartments and other projects. Given the close trade ties and strong cultural affinity between China and Thailand, Chinese customized home furnishing products-featuring a wide variety of styles, mature craftsmanship, and high delivery efficiency-are highly aligned with consumer trends in the Thai market. They hope to leverage the exhibition platform to deep enengagement with source manufacturers and brands,and bring high-quality products and services back to the Chinese market.
2、 Overseas Buyer Matchmaking,into Global Markets Precisely Expanding
The Guangdong Custom Home Furnishing Association and the Guangzhou Custom Home Furnishing Exhibition have jointly established a service platform for the overseas development of China's customized home furnishing industry. The platform continuously integrates global resources, providing enterprises with full-cycle services including exhibition participation, market research, and overseas implementation. It aims to build a multi-dimensional overseas service ecosystem and promote deeper and more substantive industrial cooperation between China and foreign countries.
During the exhibition, a series of events were held intensively, including the second China Custom Home Furnishing Going Global Summit - Country-Specific Sessions, the Overseas Buyer Night, and multiple overseas buyer matchmaking meetings for Vietnam,Russia, Thailand, Malaysia, and other countries.